- DESIGN LEADERSHIP

I design experiences that matter

Design Director & Head of Design with 20+ years of crafting user-centric products, building high-performing teams, and driving innovation from zero to one.

20+

YEARS EXPERIENCE

10+

VENTURES BUILT

100+

DESIGNERS MENTORED

CURIOSITY

∞

01

Selected Work

CASE STUDY

Appik

Up

A native iOS platform that turns natural language into production-ready App Store apps. Users describe what they want, and Appik generates SwiftUI code, handles TestFlight, and publishes — no development experience needed.

CASE STUDY

Openbase

Up

The leading community for developers to discover open-source technologies. Backed by Y Combinator (S20), serving millions of developers worldwide.

CASE STUDY

Scarf

Up

Open source usage analytics for sales & marketing intelligence. Transforming how companies understand and leverage their open-source footprint.

CASE STUDY

Mako

Up

Leading news & magazine platform and #1 TV channel in Israel. Redesigning the digital experience for millions of daily users across Mako & Keshet12.

CASE STUDY

Airobotics

Up

Pioneering urban drone infrastructure. Designing the interface for autonomous drone operations in complex urban environments.

02

Ventures

Products and ventures I've built from the ground up, where vision meets execution.

Each project reflects my commitment to innovation and user-centered design.

Up

Appik

A native iOS platform that turns natural language into production-ready App Store apps. Users describe what they want, and Appik generates SwiftUI code, handles TestFlight, and publishes — no development experience needed.

Up

Mindspase

Your mind, beautifully organized - Save everything, Manage nothing.

Up

MoodTrail

Vivino for Cannabis! Your intelligent guide to cannabis strains. Discover effects, moods, flavors, and more with AI-powered analysis and a beautiful, intuitive interface.

Up

Instakal

Effortlessly track your nutrition by simply snapping a photo of your meal. Get instant insights on calories, macros, and key health markers, empowering you to make healthier choices.

Screenshot 2026-02-17 at 12.43.17 PM.png

Up

Keycon

Transform your ideas into beautiful app icons with AI-powered design generation.

Up

DarkIcons

A Father & Daughter project!
Premium 3D icons designed for modern dark interfaces. Bold, dimensional, distinctive.

03

About Me

About me

I'm a systems thinker passionate about creating user-centered solutions that blend functionality and aesthetics. I maintain a high bar for quality and thrive on collaboration.

I bring comprehensive product expertise, from vision and strategy to discovery and delivery. I'm highly technical — while I'm not an engineer, I can navigate the codebase and communicate fluently with engineering teams.

I excel at taking ideas from 0 to 1, understanding what it takes to build a startup. I have a strong background in product development, team management, and investor relations.

Mentorship

Witnessing the growth of each team member — fostering an environment where everyone is empowered to contribute their brilliance.

Collaboration

Building bridges across departments. Cross-functional partnerships that align creative work with business objectives.

Data-Driven

Decisions anchored in insights, not assumptions. Navigating the design landscape guided by evidence and user research.

Innovation

Boundless curiosity for trends and technologies. Not just part of the job — woven into the fabric of how I work.

Testimonials

Maria Kalalang, Director of Product Design, Slack

“I am really thankful for my time with Gil. Overall he was very empathetic and really listened to me. I found his insights very helpful and I really value his experience in our field. He was a great mentor!."